The Trade Expo Indonesia (TEI) is a significant event organized by the Ministry of Trade (Kemendag) of the Republic of Indonesia to boost exports and strengthen international trade relations. In 2024, the Ministry of Trade is once again hosting TEI with a more ambitious transaction target, aiming to reach IDR 229 trillion. This event serves as a strategic moment for Indonesian businesses to expand their market reach and establish broader partnerships with counterparts from various countries.
1. Vision and Mission of Trade Expo Indonesia
Trade Expo Indonesia aims to enhance the competitiveness of Indonesian products in the global market and solidify Indonesia’s position as a major player in international trade. Through this exhibition, the Ministry of Trade targets various industry sectors with significant export potential, ranging from manufacturing and agriculture to creative products.
The primary mission of TEI is to support sustainable export growth by bringing together local and international business players on a single platform. This event allows Indonesian entrepreneurs to showcase their flagship products to potential buyers from abroad.
Additionally, TEI functions as a tool to attract foreign investment, where many international companies are interested in investing in Indonesia due to its stable economic growth potential.
2. Key Sectors Highlighted in TEI 2024
The key sectors that will be the focus of Trade Expo Indonesia 2024 cover various industries with high added value. Some of these sectors include:
- Manufacturing Products: From electronics and textiles to automotive, Indonesia has a range of competitive manufacturing products in the global market.
- Agricultural and Plantation Products: Agribusiness sectors like coffee, cocoa, and palm oil remain Indonesia’s top export commodities.
- Creative and Innovative Products: Products from the creative economy sector, such as handicrafts, fashion, as well as animation and games, are also key attractions in this exhibition.
3. Strategies to Strengthen Export Transactions
At Trade Expo Indonesia 2024, the Ministry of Trade targets transactions amounting to IDR 229 trillion, demonstrating strong optimism about Indonesia’s international trade potential. Several tactical steps are taken to achieve this target:
- Expanding Export Markets: TEI’s focus is not only on traditional trading partners such as the United States, China, and the European Union but also on non-traditional markets like Africa and the Middle East.
- Improving Product Quality: To compete in the global market, product quality is a top priority. The government, through the Ministry of Trade, collaborates with industry players to ensure that products exhibited at TEI meet international standards.
- Strengthening Indonesia’s Product Branding: Massive promotion of Indonesian products in the international market is an integral part of the strategy to boost exports. This branding effort is supported by various digital marketing programs and international campaigns.
4. The Importance of Digitalization in Supporting Exports
In today’s digital era, the use of technology and digital platforms is key to accelerating the export process. Thus, Trade Expo Indonesia also leverages digital technology to enhance the efficiency and reach of the event. The exhibition uses an online platform that allows virtual participation from buyers and sellers around the world.
Moreover, this digital platform provides e-commerce facilities for SMEs to market their products globally. The Ministry of Trade also encourages business players to utilize blockchain technology and artificial intelligence (AI) in their trade processes to enhance transparency and efficiency in business transactions.
5. The Government’s Role in Supporting Local Entrepreneurs
The Indonesian government, through the Ministry of Trade, fully supports local entrepreneurs, whether large-scale businesses or SMEs, to participate in the Trade Expo Indonesia. Various incentives and technical assistance are provided to encourage broader participation across all industry sectors. Some of the support includes:
- Export Financing Facilities: The government collaborates with export financing institutions to provide easier and more affordable access to financing for business players.
- Export Training Programs: To ensure that business players understand the intricacies of export, the government also organizes comprehensive export training programs, ranging from how to access international markets to strategies for maintaining relationships with foreign trade partners.
- Simplified Licensing Processes: To accelerate and simplify the export process, the government has streamlined licensing procedures through an integrated online service, allowing business players to register and apply for licenses more quickly.
6. Investment Potential Generated from Trade Expo Indonesia
Aside from focusing on trade transactions, Trade Expo Indonesia is also an ideal venue to attract foreign investment. Many international investors attend TEI to seek business collaboration opportunities with Indonesian companies, especially in sectors with rapid growth such as technology, manufacturing, and agriculture.
Foreign investment in Indonesia offers significant benefits, not only in terms of capital but also in technology transfer and human resource development. Collaboration with foreign investors also opens opportunities for local entrepreneurs to gain access to broader international markets.
7. Transaction Targets and Projections for TEI 2024
With a transaction target of IDR 229 trillion, TEI 2024 is expected to become one of the largest trade fairs in Southeast Asia. Various parties, both from the government and the private sector, are optimistic that this target can be achieved through solid collaboration among all stakeholders.
